Salesforce Marketing Cloud (SFMC) Project Manager / Adoption Lead
Salary
Not disclosed
Experience
5-8 Years
Applicants
101
Views
90
Salesforce Marketing Cloud (SFMC) Project Manager / Adoption Lead
We are seeking an experienced Salesforce Marketing Cloud (SFMC) Project Manager / Adoption Lead who combines strong SFMC functional expertise with stakeholder management and change adoption capabilities. The ideal candidate will work closely with global/country business teams to understand marketing and customer engagement requirements, recommend scalable SFMC solutions, and drive successful implementation and adoption across markets.
Key Responsibilities
- Engage with country and business teams to gather and understand marketing and communication requirements.
- Recommend appropriate SFMC-based solutions aligned with business objectives and platform best practices.
- Design and oversee implementation of campaigns, journeys, automations, and customer engagement workflows in Salesforce Marketing Cloud.
- Act as the Project Manager for SFMC initiatives, coordinating across business, marketing, technology, and vendor teams.
- Drive change management and user adoption across multiple countries/regions.
- Ensure consistent use of SFMC governance, standards, and best practices.
- Translate business requirements into functional specifications for technical teams.
- Monitor campaign effectiveness, adoption metrics, and continuous improvement opportunities.
- Conduct stakeholder meetings, workshops, demos, and training sessions as needed.
- Manage project timelines, risks, dependencies, and communication with senior stakeholders.
Requirements
- Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
- Experience in setting up and managing: Email Campaigns, Journey Builder, Automation Studio, Audience Segmentation, Data Extensions, Contact Management.
- Good understanding of SFMC best practices, governance, and scalable campaign design.
- Proven experience in project management / delivery management.
- Excellent communication and stakeholder management skills.
- Ability to work with global or country business teams and drive alignment.
- Strong analytical and problem-solving abilities.
Preferred Skills
- SFMC certifications (Administrator, Email Specialist, Consultant, or Developer).
- Experience in pharma, healthcare, or regulated industries.
- Exposure to Agile delivery methodologies.
- Knowledge of customer engagement, CRM, and omnichannel marketing processes.
Work Arrangements
- Location: Hyderabad, Telangana, India.
- Type: Full-time.
- Remote work arrangement: Not specified.
Key Competencies
- Stakeholder Communication.
- Business Requirement Gathering.
- Solution Recommendation.
- Change Management.
- Cross-functional Coordination.
- Customer/Marketing Process Understanding.
- Executive Communication.
Careers at Bootminds
At Bootminds, we help global enterprises launch, scale, and optimize their Global Capability Centers (GCCs) in India with clarity, governance, and impact.
We’re not about volume — we’re about quality outcomes: strategic GCC setup, expansion, and mission
critical staffing that moves the needle.
Who We Are
Bootminds partners with global leaders to turn bold GCC ambitions into high
performance reality — from advisory and execution to building teams that deliver long
term value.
Our approach is transparent, outcome
focused, and grounded in deep GCC expertise.
Who You’ll Work With
You’ll collaborate with:
Enterprise CXOs and GCC leadership teams driving India capability strategy.
High
impact engineering, data, and functional leaders building core teams.
Cross
functional experts in consulting, operations, and talent strategy.
What Sets Us Apart
GCC
First Mindset – We live and breathe capability centre design, launch, and growth — not generic staffing.
Strategic Staffing – We staff with purpose, aligning skills and roles to real GCC outcomes.
Service
centric Culture – Whether advising leaders or partnering with candidates, we bring clarity, accountability, and respect to every interaction.
Why Join Us
Influence the blueprint of GCCs — the way global teams work, scale, and deliver from India.
Work with seasoned experts who’ve built, advised, and scaled capability centres worldwide.
Grow in a culture that values curiosity, ownership, and real impact.
If you want to help global companies build high
performing India capability hubs and love solving hard problems with clarity and grit — you’ll fit right in.